According to a UNESCO report of September 2016, “India will be half a century late in achieving its universal education goals.” Hence, we will achieve universal primary education only by 2050.

VISION

Every child reading well, for fun and for meaning, to create a sustainable world for all. Every child a Reader-Leader!

MISSION: We will —

1. Bring all children to reading for fun and meaning, starting with primary school children. We’ll strive to be disruptive—faster, more frugal, more far-reaching and efficient.
2. Strengthen reading for meaning with fun, colourful books that focus on Girls. Earth. Equity. Kindness. We believe children can be the change that can make India a more compassionate space for all life forms if they have books that give them stories that have problem-solving protagonists and deep-thinking characters.
3. Bring in grassroots and civil society volunteers where each one teaches one—be the one—whether a school, a library or an individual child.
4. LEAP! We will Leverage, Advocate and Partner for strength, so children and adults who can read, read together with diffident child-readers who are at risk of
dropping out of school.
5. And so…strengthen the government school system with mindful, well-designed books and learning that enhance the joy of learning